Topic: competition impact
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EA and NFL Renew Exclusive Madden Partnership
EA and the NFL have renewed their exclusive partnership, ensuring Madden NFL remains the only officially licensed football simulation game for years to come, with a focus on expanding the sport's global reach. The deal maintains Madden's monopoly on NFL licensing, which began twenty years ago aft...
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Apple Expands App Store Search Ads
Apple will expand App Store search ads starting in 2026, adding new ad slots while strictly prioritizing relevance over advertiser control for placement. Advertisers cannot manually place these new ads; eligibility is automatically determined by relevance to the search query, with bidding only co...
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Google's Performance Max Gets New Smart Bidding Exploration Tool
Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture additional conversions. Early tests show an 18% increase in unique converting queries and a 19% rise in total conversions, though some experts caution it may...
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