Topic: commercial queries
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Google Q3 CTR: Brand Clicks Spread, Long Queries Gain
Branded desktop searches saw a redistribution of clicks, with the top position losing share while positions two through six collectively gained significant clicks. Commercial and location-based searches experienced declines in top-position performance, likely due to competition from rich snippets...
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ChatGPT Searches in Nearly a Third of All Prompts
ChatGPT conducts external searches for nearly one-third of user prompts, averaging over two searches per query with detailed, commercially oriented terms around 5.5 words long. The AI's reliance on web searches means search engine optimization can directly influence its responses, especially for ...
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ChatGPT Ads Spotted in Android Code, First User Reports
Technical analysis of the ChatGPT Android beta app reveals code for an advertising framework, indicating active development of ads, likely integrated into search and shopping queries. OpenAI is introducing ads to monetize its free service and offset costs, with paid subscribers expected to retain...
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Google AI Overviews: A 2025 Surge and Sudden Decline
Google's AI Overviews expanded rapidly in 2025, peaking at 25% query coverage in July before being scaled back to 16% by November, indicating a strategic test-and-refine approach. The feature did not inherently reduce user clicks; analysis showed a decrease in zero-click searches for the same key...
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