Topic: chinese ev competition

  • Sony Honda Afeela EV Brand Name Dropped

    Sony Honda Afeela EV Brand Name Dropped

    The Sony Honda Mobility joint venture has canceled its Afeela brand, including a premium electric sedan and SUV, due to Honda's strategic shift and massive financial losses from its EV investments. The cancellation resulted from Honda's revised EV strategy, which included a $15.7 billion writedow...

    Read More »
  • Sony and Honda Scrap AFEELA Electric Car Project

    Sony and Honda Scrap AFEELA Electric Car Project

    Sony Honda Mobility has terminated its AFEELA EV project, including a sedan and SUV, due to Honda's strategic withdrawal from the EV market, which removed the essential platforms and technology. The cancellation follows Honda's broader corporate reversal, involving a massive restructuring charge ...

    Read More »
  • Sony's Electric Crossover: Spot the New Differences

    Sony's Electric Crossover: Spot the New Differences

    Sony Honda Mobility has begun production of the Afeela 1 electric sedan, with initial deliveries in California this year, and has unveiled a new crossover model, signaling a commitment to a diverse lineup. The venture evolved from Sony's initial Vision-S concept, a technology showcase, into a ser...

    Read More »