Topic: channel strategy
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Your Apps Rely on Email More Than You Realize
Email remains the most universal and resilient marketing tool, serving as the backbone of digital communication and supporting all other channels. Unlike apps and social media, email offers ubiquity, direct access to inboxes without algorithmic interference, and functions as a durable, owned chan...
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Introducing Nutanix Partner Central: The Next Chapter
Nutanix has launched Partner Central, an intelligence-driven platform designed to centralize resources and insights, reinforcing its channel-first strategy to help partners accelerate growth and innovation. The platform provides real-time visibility into business activities through dashboards for...
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Cequence Security Supercharges Channel Program for API & AI Security Growth
Cequence Security has transitioned to a channel-only business model, expanding its Partner Program with structured tiers, enhanced resources, and incentives to accelerate growth in API and AI security. The program addresses key customer challenges by simplifying API security through the Unified A...
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Master AI-Powered Paid Media Budgets
Effective budget management requires strategic allocation across channels, with the total budget serving as the starting point; larger budgets allow for testing new channels, while smaller ones should avoid being spread too thin to ensure platform learning efficiency. Budget decisions must consid...
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Optimize Your Paid Media: The Ideal Upper-Funnel Budget
Neglecting brand-building for short-term performance marketing can severely limit long-term revenue, as research shows cutting brand spend often costs more later to regain market share. Experts recommend allocating roughly 60% of a paid media budget to top-of-funnel activities like awareness camp...
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SmartBear & Adactin Partner to Boost AI Testing in APAC
SmartBear has partnered with Adactin to expand the distribution of its software testing tools across the Asia-Pacific region. The alliance aims to meet growing demand for quality assurance tools driven by digital transformation and AI-enhanced development workflows. This collaboration will delive...
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Tenable Named #1 in Vulnerability Management
Tenable leads the global market in vulnerability and exposure management, driven by its integrated, AI-powered cybersecurity approach and the Tenable One platform. The platform consolidates data from over 300 tools, providing a unified view to prioritize risks and enable proactive threat preventi...
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