Topic: campaign fundamentals

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  • 2026 PPC Trends: Get Ahead of the Competition
    January 6, 2026
    85%

    2026 PPC Trends: Get Ahead of the Competition

    The PPC landscape is rapidly evolving in 2025, driven by widespread AI adoption and constant platform updates, requiring marketers to master fundamentals while navigating automation. Success hinges on strong campaign foundations and high-quality data inputs for automated tools, alongside a trend ...

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  • Sophie Fell: Why Double-Checking Campaign Settings Is Crucial
    December 14, 2025
    80%

    Sophie Fell: Why Double-Checking Campaign Settings Is Crucial

    A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and highlighting the critical need for meticulous pre- and post-launch audits of settings. The error was managed by immediately pausing the campaign, transparently a...

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