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February 9, 2026

AI-Powered PPC: How to Rebalance Your Marketing Budget

AI enables a shift from rigid, channel-based media budgets to dynamic, signal-based strategies that follow customer intent and conversion probability. Modern advertising platforms use integrated AI to process user signals, but they operate in isolated ecosystems, requiring budgets to mirror user ...

G2 Acquires Gartner Division in Strategic Power Move

G2 is acquiring three major software review platforms from Gartner, consolidating a large portion of the B2B review landscape under one company. The combined platform aims to simplify software discovery for buyers and provide vendors with better tools, positioning itself as a trusted data foundat...

5 Signs Your GEO Strategy Is Actually Working

Generative engine optimization (GEO) is a strategic shift from traditional SEO, focusing on brand marketing through generative AI interfaces and measurable outcomes like share of search as a key success metric. Share of search is evaluated through brand search volume and buyer-intent traffic, ind...