Topic: business value
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The Evolving Business Value of Social Media
Measuring social media ROI is a major challenge, with only 44% of marketing leaders confident in their expertise despite 80% shifting budgets toward social. Social media's value is dynamic and requires flexible, evolving measurement approaches that align with business goals, rather than fixed tar...
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SAP Joule: Role-Based AI Assistants That Coordinate Business
SAP introduced role-based AI assistants within the Joule ecosystem at SAP Connect 2025, designed to collaborate with professionals by handling tasks like configuration and management to enhance productivity and insights. The company launched SAP Business Data Cloud Connect to securely link system...
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6 Tactics to Generate Real Business Value from AI
Organizations can achieve significant AI returns by aligning projects with clear business objectives rather than pursuing technology for its own sake, as demonstrated by Scotts Miracle-Gro's strategic approach. Successful AI implementation requires starting with manageable projects, fostering cro...
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Forrester's 2026 AI & Tech Leadership Forecast
By 2026, AI will reach practical maturity, focusing on dependable functionality and measurable business outcomes rather than hype, with technology leadership prioritizing high-performance strategies. Around 25% of enterprise AI budgets will be postponed until 2027 due to difficulties in proving f...
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Robots Are Turning E-Waste Into a Goldmine
The growing global e-waste problem is being addressed by using AI-powered robotics to automate the refurbishment and recycling of electronics, turning an environmental issue into an economic opportunity. A Danish research team has developed a robotic system that can replace broken laptop screens,...
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SAP Appoints AI Leader to Drive Innovation
SAP has appointed Lee Marshall as Head of AI for Australia and New Zealand to accelerate AI adoption, emphasizing its role in boosting productivity and competitiveness in challenging economic times. Marshall brings over 35 years of expertise in AI-driven transformation, focusing on deploying SAP'...
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AVEVA Enhances PI Data Infrastructure with Amazon RDS Integration
AVEVA is integrating its PI Data Infrastructure with Amazon RDS to streamline operational data management, reduce IT overhead, and accelerate cloud adoption for industrial organizations. This scalable, hybrid-ready solution enhances data lifecycle management, cuts analytical latency, and boosts p...
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Vendor Agility Beats Analyst Rankings: Here's Why
Analyst reports provide valuable market intelligence but often overlook vendor agility, which is crucial for implementation success and responsiveness. Smaller, niche vendors tend to excel in dynamic evaluations like pilot programs due to their strong customer relationships and rapid problem-solv...
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