Topic: budget pressures
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Why Brands Are Ditching Agencies for New Strategies
Companies are increasingly moving marketing functions in-house, primarily driven by cost reduction and the desire for greater control, responsiveness, and alignment with brand values. Brands now demand clear value and measurable ROI from agencies, with dissatisfaction over perceived value becomin...
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Energy Workforce Shortages Hit 75% of Professionals
A severe global shortage of skilled energy professionals, reaching 90% in regions like the Middle East and North Africa, is hindering the implementation of energy efficiency solutions despite high demand. The workforce crisis is worsening due to impending retirements, with over a third of current...
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