Topic: budget planning
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Meta May Slash Metaverse Budget by a Third in 2024
Meta is reportedly planning significant budget cuts, potentially up to 30%, for its metaverse division, which includes Quest VR headsets and Horizon Worlds, signaling a strategic pivot away from this core vision. The company is shifting its focus toward artificial intelligence and AI superintelli...
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Master AI-Powered Paid Media Budgets
Effective budget management requires strategic allocation across channels, with the total budget serving as the starting point; larger budgets allow for testing new channels, while smaller ones should avoid being spread too thin to ensure platform learning efficiency. Budget decisions must consid...
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What CISOs Must Tell the Board About Cyber Risk
CISOs must communicate cybersecurity risks in business terms, focusing on the board's risk oversight duty and how threats could impact the organization's risk appetite. Boards require a synthesized risk index from multiple data sources to understand event probabilities and their financial, operat...
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Maximize Your Year-End Cybersecurity Budget
Focus on strategic year-end budget allocation by identifying security gaps with the highest business risks, such as those threatening operations, customer data, or compliance, to build a case for future investments. Strengthen identity controls through measures like expanding multi-factor authent...
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Black Friday 2025: Maximize Your Holiday PPC Strategy
Start preparing your PPC strategy early for Black Friday 2025 to maximize returns and avoid high costs and competition. Analyze last year's campaign performance to identify strengths and weaknesses, using insights to shape new strategies and improve targeting. Build and organize campaigns in adva...
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Your Ultimate Q4 Ecommerce Checklist for Holiday Sales Success
Thoroughly assess and optimize your website's performance and user interface to ensure a smooth shopping experience across all devices. Implement strategic marketing efforts, including email list building, early sale page publication, and clear communication of shipping deadlines to build custome...
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17 Must-Track SEO Reports for 2026 Success
SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The IAB/PwC report provides historical U.S. digital ad revenue data, tracking shifts from desktop to mobile and capital migration to new channels lik...
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Your Apps Rely on Email More Than You Realize
Email remains the most universal and resilient marketing tool, serving as the backbone of digital communication and supporting all other channels. Unlike apps and social media, email offers ubiquity, direct access to inboxes without algorithmic interference, and functions as a durable, owned chan...
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Google Ads Unveils New Creative & Omnichannel Tools
Google has enhanced its advertising platforms with generative AI tools like Asset Studio and Product Studio to enable dynamic ad creation, including scene swapping and video generation. The updates introduce omnichannel optimization for total sales across online, in-app, and physical stores, alon...
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