Topic: budget efficiency
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Conversational AI's Impact on Paid Search Economics
Microsoft Copilot is transforming digital advertising by using conversational AI to turn detailed user queries into intent-rich signals, significantly increasing return on ad spend by understanding nuanced context rather than just keywords. This approach leverages Microsoft's vast first-party dat...
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Protect Your Brand to Grow in the AI Search Era
The digital search environment is evolving with AI, creating both opportunities and significant risks for businesses, including threats from competitors and malicious actors that can divert traffic and deplete advertising funds. Ad hijacking by fraudulent affiliates poses a major threat by mimick...
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Google Demand Gen: Now with Location Targeting Controls
Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on presence or interest versus presence only, streamlining setup and reducing errors. This update eliminates previous limitations and manual workarounds...
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