Topic: brand values

Sort by: Relevance | Date
  • From Sphere to Lego Death Star: An Interactive Transformation
    January 10, 2026

    From Sphere to Lego Death Star: An Interactive Transformation

    The Sphere in Las Vegas launched its first interactive game, transforming its Exosphere into a Lego Death Star display with a life-size Lego X-Wing cockpit for simulated Star Wars experiences. This event introduced **Lego Smart Play**, a new interactive platform using Smart Bricks, with Lego Star...

    Read More »
  • When and How to Refresh Your Brand: A Strategic Guide
    September 10, 2025

    When and How to Refresh Your Brand: A Strategic Guide

    Brand marketing in 2025 is increasingly focused on brand recognition and LLM citations, moving beyond traditional search metrics to build long-term success through consumer connection. Companies risk public backlash when brand changes, like new fees or logo redesigns, misalign with established va...

    Read More »

Related Topics

immersive experience (1) brand identity (1) product launch (1) brand marketing (1) brand collaboration (1) marketing trends (1) star wars (1) corporate acquisitions (1)