Topic: brand value

  • Ex-PlayStation Boss: If Mario Hits PS5, It's the Apocalypse

    Ex-PlayStation Boss: If Mario Hits PS5, It's the Apocalypse

    The video game industry is shifting towards multiplatform releases, with Microsoft and Sony bringing major titles to rival consoles and PCs, moving away from traditional console-war exclusivity. Nintendo maintains a strict exclusivity policy for its iconic franchises, with former PlayStation exec...

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  • TCL to Acquire Sony's TV Division

    TCL to Acquire Sony's TV Division

    Sony and TCL have signed a preliminary agreement to form a joint venture, with TCL taking a 51% controlling stake in Sony's TV hardware business, aiming to finalize by March and begin operations in 2027. The partnership aims to combine Sony's premium brand and image processing with TCL's display ...

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