Topic: brand impact
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Google Meridian now reveals marketing ROI insights
Google's Meridian MMM now offers more precise ROI insights by integrating both media and non-media factors like pricing and promotions, enabling smarter budget decisions. The model includes channel-level contribution priors and enhanced adstock functions to tailor insights using historical data a...
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Tesla Debuts More Affordable Model 3 and Model Y
Tesla has launched more affordable Standard versions of its Model 3 and Model Y, starting at $36,990 and $39,990 respectively, with reduced features to lower the entry price into its ecosystem. These Standard models offer up to 321 miles of range but exclude key features like the full Autopilot s...
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Renault Notifies Customers of Supply Chain Data Breach
Renault experienced a data breach through a third-party supplier, exposing personal details like names, contact information, and vehicle data, but its internal systems were not compromised. The stolen information increases the risk of targeted phishing attacks, prompting Renault to warn customers...
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