Topic: behavioral shifts
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The Real Shift in Social Media (It's Not New Platforms)
The core shift in social media is a move from centralized platforms to fragmented, AI-mediated social experiences integrated across the broader digital ecosystem. User trust has eroded due to opaque algorithms and inconsistent moderation, while both users and creators face fatigue from the relent...
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TikTok's Attention Mastery vs. Email's Blind Spot
Email marketing remains highly effective but often feels outdated, failing to adapt to modern consumer attention spans shaped by platforms like TikTok and Instagram. The key problem is a structural disconnect: email relies on a single hook (like the subject line) and linear design, whereas succes...
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