Topic: automation oversight

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  • Inderpaul Rai: How I Blew a Client's Annual Budget in One Week
    October 1, 2025
    88%

    Inderpaul Rai: How I Blew a Client's Annual Budget in One Week

    A major budget overspend in Search Ads 360 due to an unchecked automation setting was transformed into a learning opportunity through client transparency and collaborative problem-solving, emphasizing that handling mistakes well can strengthen relationships. The incident highlighted the importanc...

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  • 2026 PPC Trends: Get Ahead of the Competition
    January 6, 2026
    80%

    2026 PPC Trends: Get Ahead of the Competition

    The PPC landscape is rapidly evolving in 2025, driven by widespread AI adoption and constant platform updates, requiring marketers to master fundamentals while navigating automation. Success hinges on strong campaign foundations and high-quality data inputs for automated tools, alongside a trend ...

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