Topic: automation misuse

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  • 3 PPC Myths That Could Cost You in 2026
    January 13, 2026

    3 PPC Myths That Could Cost You in 2026

    Successful PPC in 2026 will prioritize disciplined execution and business fundamentals over chasing platform narratives, as over-reliance on automation in 2025 often increased budgets without improving efficiency. AI targeting is not universally superior; its effectiveness depends on high-quality...

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  • Sophie Fell: Why Double-Checking Campaign Settings Is Crucial
    December 14, 2025

    Sophie Fell: Why Double-Checking Campaign Settings Is Crucial

    A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and highlighting the critical need for meticulous pre- and post-launch audits of settings. The error was managed by immediately pausing the campaign, transparently a...

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Related Topics

creative testing (1) performance analysis (1) ai targeting (1) testing frameworks (1) channel diversification (1) ppc mistakes (1) marketing mix modeling (1) industry learning (1)