Topic: automation impact
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The PPC Skills AI Can't Replace
Modern PPC professionals act as strategic consultants, focusing on solving complex business challenges and leveraging skills in business strategy and financial analysis, rather than just managing campaigns. High-level consulting requires a deep understanding of business economics, such as profit ...
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Google Ads Launches Centralized Experiment Center
Google Ads has launched a unified **Experiment Center**, combining A/B tests and Lift Studies into a single dashboard for managing performance tests on bidding, targeting, and creatives. The centralized hub simplifies workflows by consolidating setup and results, allowing advertisers to efficient...
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Google Launches Mix Experiments Beta for Cross-Campaign Testing
Google has launched Campaign Mix Experiments, a beta tool that allows marketers to test combinations of campaign types, budgets, and settings together to measure their interactive impact on business outcomes. The system enables up to five distinct experiment arms with intelligent traffic splittin...
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Europol Warns of AI-Powered Crime Waves by 2035
Europol's report envisions a future where AI and robotics are dual-use tools, offering both essential support for law enforcement and powerful new weapons for organized crime and terrorists by 2035. The analysis warns of significant criminal exploitation, such as hijacking care robots for spying ...
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Google Lighthouse 13: New Insight-Based Audits Unveiled
Google Lighthouse 13 introduces streamlined insights by consolidating multiple audits, aligning more closely with Chrome DevTools, without changing how performance scores are calculated. Key updates include new insights for layout shifts, image optimization, and user interactions, replacing older...
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2025 Tech Layoffs: The Complete List
The technology sector has seen over 22,000 job cuts in 2025, driven by companies prioritizing AI integration and operational efficiency, with February alone accounting for more than 16,000 layoffs. Major tech firms like Google, Microsoft, and Amazon conducted significant workforce reductions, oft...
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Boost Your PPC IQ with AI
AI is becoming central to PPC advertising, requiring marketers to provide precise inputs and strategic oversight for optimal results. Effective use of AI depends on detailed prompting and iterative refinement, as outputs vary and need human verification for accuracy. Privacy protection is crucial...
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Why Some AI Skills Advance Faster Than Others
AI progress varies significantly by skill set, with coding and software development advancing rapidly due to measurable tasks and automated testing, while subjective applications like email writing see slower gains. Reinforcement learning drives this uneven advancement, excelling in areas with cl...
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Moscow Hosts BRICS Forum on Urban Futures with Tech Pioneers
The third BRICS Urban Future Forum in Moscow will gather over 320 specialists from more than 35 nations to discuss urban development strategies through 2040, with a focus on robotics and AI. Key topics include the integration of automation and intelligent systems into city life, socioeconomic imp...
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IT Job Market Shrinks, But These Skills & Regions Are Still Hiring
The IT job market is experiencing a decline in traditional roles, with a 4.5% unemployment rate and over 179,000 jobs lost in the past two years, though demand remains strong in specialized areas and small to medium-sized businesses. There is growing demand for expertise in artificial intelligenc...
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GenAI Forces SEO to Shift From Tactics to Strategy
Generative AI is transforming SEO by automating traditional tactics, forcing professionals to shift from execution to strategic roles like defining visibility goals and building authority. Strategy involves setting the direction and making high-level decisions, such as competing on AI platforms o...
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