Topic: automated assets
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2026 PPC Trends: Get Ahead of the Competition
The PPC landscape is rapidly evolving in 2025, driven by widespread AI adoption and constant platform updates, requiring marketers to master fundamentals while navigating automation. Success hinges on strong campaign foundations and high-quality data inputs for automated tools, alongside a trend ...
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Prepare for Google AI Max: Your Essential Pre-Test Checklist
Google's AI Max is a semi-keywordless advertising tool that uses broad signals to find new conversions, but it requires a well-optimized account with proven broad match success to avoid wasteful spending. Before testing AI Max, advertisers must ensure precise conversion tracking, use target-based...
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AI Max for Search: The Ultimate Guide
AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...
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