Topic: authenticity demand

Sort by: Relevance | Date
  • Human Connection: Marketing's 2026 Advantage
    January 12, 2026
    96%

    Human Connection: Marketing's 2026 Advantage

    While AI is revolutionizing marketing efficiency, the future competitive advantage lies in combining this technology with authentic human connection, as customers strongly prefer genuine interactions. There is a significant consumer backlash against fully automated systems, with studies showing a...

    Read More »
  • AI Search: From Volume to Value
    October 5, 2025
    78%

    AI Search: From Volume to Value

    Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that occur later in the customer journey and signal stronger purchase intent. AI-powered search is rapidly growing, with large language models becoming a majo...

    Read More »

Related Topics

ai marketing (2) brand differentiation (2) ai limitations (1) customer experience (1) Human-AI Collaboration (1) human connection (1) AI Risks (1) trust building (1)