Topic: audience demographics
-
7 Best X (Twitter) Analytics Tools to Boost Your Strategy
X analytics tools provide deeper insights than basic metrics, revealing audience preferences, engagement trends, and business impact to refine your strategy. Key benefits include identifying top-performing content, understanding audience demographics, monitoring brand sentiment, measuring campaig...
Read More » -
Evergreen Content: Why Classics Dominate FAST Channels
Classic content is thriving on FAST platforms, blending nostalgia with modern curation to attract audiences seeking both familiarity and novelty. FAST's cost efficiency and high ad revenue make classic shows profitable, as production costs are already recouped and engagement remains strong. Both ...
Read More » -
Meta's VR Pullback Worries Experts
Meta's restructuring and layoffs in its VR division have raised concerns about market stability and the risks of over-reliance on a single dominant company for the industry's health. Experts criticize Meta's strategy, noting its focus on building social platforms over advancing XR technology, whi...
Read More » -
Rebecca Blumenstein Takes on Expanded Role in NBC News Executive Shake-Up
Rebecca Blumenstein now oversees "NBC Nightly News" and NBC News Now, consolidating leadership under two executives to enhance editorial supervision across platforms. The reorganization aims to strengthen a "story-centric" model, synchronizing broadcast, streaming, digital, and audio newsrooms to...
Read More »