Topic: amazon advertising

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  • 4 PPC Takeaways That Transform Ecommerce Campaigns
    December 6, 2025
    90%

    4 PPC Takeaways That Transform Ecommerce Campaigns

    Performance Max campaigns are highly effective for ecommerce due to their reliance on high conversion data, requiring optimization of product feeds, strategic segmentation, and accurate conversion tracking for best results. Amazon Ads excels in driving direct sales with high conversion rates and ...

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  • Google Ad Clicks Soar to 5-Year High Amid 13% Q4 Spend Jump
    January 17, 2026
    85%

    Google Ad Clicks Soar to 5-Year High Amid 13% Q4 Spend Jump

    Google search and shopping advertising saw strong growth in Q4 2025, with a 13% increase in search spend and a 16% rise in shopping ad spend, driven by high click volumes and stable costs. The advertising landscape is being reshaped by AI, which is broadening the search funnel, and by shifting re...

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performance max (2) streaming ads (1) advertising platforms (1) conversion tracking (1) text ads (1) conversion rates (1) video advertising (1) data transparency (1)