Topic: ai washing

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  • VCs Ditch AI Hype, Back Real Innovation
    September 22, 2025
    90%

    VCs Ditch AI Hype, Back Real Innovation

    Venture capital investment hit a ten-quarter high of €108.3 billion in Q1 2025, with over €44.6 billion driven by artificial intelligence. Investors are becoming more discerning, demanding tangible proof of functionality and market readiness rather than just AI-related buzzwords. Despite a 21% de...

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  • Modernize Your Martech Evaluation for the AI Era
    November 27, 2025
    88%

    Modernize Your Martech Evaluation for the AI Era

    The martech landscape has fundamentally changed, with AI now being an expected baseline feature across all platforms rather than a differentiator, rendering old evaluation methods obsolete. Marketers face the challenge of distinguishing genuine AI implementations from "AI washing," where vendors ...

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  • Ethical AI Content Creation: A Practical Guide
    October 17, 2025
    70%

    Ethical AI Content Creation: A Practical Guide

    Microsoft's AI generated an inappropriate recommendation by listing a food bank as a tourist attraction, highlighting the lack of real-world understanding in automated systems. Experts stress the necessity of a thorough vetting process for AI-generated content, ensuring accuracy, context, and ali...

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AI Strategy (1) governance frameworks (1) AI Investment (1) measurable outcomes (1) content marketing (1) Risk Management (1) vendor selection (1) ai limitations (1)