Topic: ai market research

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  • How AI in Market Research Impacts Agency & Brand Marketers
    May 6, 2025
    95%

    How AI in Market Research Impacts Agency & Brand Marketers

    AI adoption in market research is rapidly increasing, with 74% of researchers using AI tools, mainly for data analysis (81%) and project setup (78%), to enable faster, data-driven decision-making. Synthetic data remains divisive, as 60% of researchers express skepticism due to ethical concerns ab...

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data-driven decision making (1) synthetic data controversy (1) ethical concerns ai (1) emerging trends marketing (1) balancing innovation reliability (1) competitive edge campaigns (1)
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