Topic: data-driven decision making
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The Top Digital Marketing Strategies Every Marketer Should Know
Exploring the digital marketing zones can feel like chasing constantly moving targets. New platforms emerge, algorithms shift overnight, and the pressure to adopt the 'next big thing' is intense.
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How AI in Market Research Impacts Agency & Brand Marketers
AI adoption in market research is rapidly increasing, with 74% of researchers using AI tools, mainly for data analysis (81%) and project setup (78%), to enable faster, data-driven decision-making. Synthetic data remains divisive, as 60% of researchers express skepticism due to ethical concerns ab...
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Bridging Two Worlds: How Dow Jones' Dual Market Strategy Drives Growth
While most media companies struggle to find their footing in a single market, Dow Jones plays in two. This unusual position has become their secret weapon, according to Chief Marketing Officer Sherry Weiss, who recently sat down with PressReader CEO Ruari Doyle on his "PressPectives" podcast.
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Hims & Hers Hires CTO From Autonomous Vehicle Industry for AI Expertise
Hims & Hers appointed Mo Elshenawy, former CTO of autonomous vehicle firm Cruise, as its new chief technology officer, signaling a strategic shift toward AI-driven healthcare solutions. The company sees parallels between autonomous vehicles and healthcare, as both require high-precision AI for li...
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