Topic: advertising innovation

  • OpenAI Tests ChatGPT Ads in U.S., Shifting AI Monetization

    OpenAI Tests ChatGPT Ads in U.S., Shifting AI Monetization

    OpenAI is introducing advertisements to ChatGPT for free users and a new budget subscription, marking a strategic shift to generate revenue from its vast non-paying user base to offset high operational costs. This model embeds clearly labeled ads directly within the conversational flow, aiming to...

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  • Shopify's New Product Network Connects Merchant Catalogs

    Shopify's New Product Network Connects Merchant Catalogs

    Shopify is launching the Shopify Product Network, a system that surfaces products from one merchant's catalog on another's site to keep shoppers within its ecosystem and create a more interconnected marketplace. The network focuses on contextual merchandising, not traditional advertising, by ...

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