Topic: advertiser impact
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EU Scrutinizes Google's AI and Search Under New DMA Rules
The European Commission has launched two formal proceedings against Google under the DMA, focusing on ensuring Android's AI features are accessible to third-party developers and that Google shares anonymized search data with competitors. This action signals that AI services are now a key target o...
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Google Drops Ad Manager Pricing Rules Amid Antitrust Pressure
Google has reversed a 2019 policy, allowing publishers to set different minimum bid prices for Google's own ad demand versus other buyers, restoring a key pricing control. This change, driven by antitrust rulings in the U.S. and EU, alters auction dynamics and may affect advertiser costs and win ...
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Google Ads Will Permanently Delete Inactive Accounts
Google Ads will permanently delete canceled accounts after six months of inactivity, ending the previous policy of indefinite storage and requiring advertisers to proactively save their data. This change means advertisers risk losing all historical campaign data, performance metrics, and template...
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UK Regulator Labels Google Search a "Strategic Market" Power
The UK's Competition and Markets Authority has granted Google strategic market status for its core search and search advertising services, enabling regulators to impose targeted interventions to protect competition and consumers. This decision, part of the UK's new Digital Markets Regime, exclude...
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EU Slaps Google With $3.5B Fine for Antitrust Ad Practices
The EU has fined Google €2.95 billion for antitrust violations, alleging it unfairly favored its own advertising services over competitors. The European Commission ordered Google to stop self-preferencing tactics and address conflicts of interest in its ad-tech operations within 60 days. Google p...
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