Topic: google ad manager
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Google Drops Ad Manager Pricing Rules Amid Antitrust Pressure
Google has reversed a 2019 policy, allowing publishers to set different minimum bid prices for Google's own ad demand versus other buyers, restoring a key pricing control. This change, driven by antitrust rulings in the U.S. and EU, alters auction dynamics and may affect advertiser costs and win ...
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Google: DOJ Ad-Tech Fixes Risk Harming Publishers, Advertisers
Google is resisting the DOJ's push to divest its Ad Manager, arguing it could harm publishers and advertisers by increasing costs and reducing monetization options. Some experts believe forcing a divestiture could spur innovation and competition in the ad-tech sector, leading to more choices and ...
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AdSense Publishers Hit by Another Sudden Revenue Drop
Publishers using Google AdSense are reporting sudden, severe revenue drops of 50-90%, threatening the financial stability of websites despite steady traffic. Google has acknowledged systemic issues in its Ad Manager platform, citing problems with ad delivery and match rates, with web display inve...
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PubMatic Sues Google for Alleged Monopoly Violations
PubMatic has filed a major lawsuit against Google, accusing it of maintaining an illegal monopoly in the ad technology sector and seeking billions in damages. This legal action follows a federal judge's ruling that Google illegally monopolized ad exchanges and ad servers, with a separate trial to...
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