Topic: adjustments advertisers

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  • Google PMax & Smart Campaigns Boost High-Intent Offline Sales
    June 22, 2025
    85%

    Google PMax & Smart Campaigns Boost High-Intent Offline Sales

    Google Ads is shifting focus to prioritize offline conversions from high-intent channels like Search and Maps, emphasizing quality over volume, with updates rolling out from June 17. Advertisers may see fewer conversions and higher costs initially, but the conversions are expected to be more valu...

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Related Topics

google ads offline conversion changes (1) prioritization locally engaged users (1) high-intent channels search maps (1) shift higher-quality offline actions (1) potential increase cpc cost per store visit (1) optimization local surfaces maps search (1) short-term metric fluctuations (1) updating ad creatives search themes (1)
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