Topic: ad-supported streaming
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Viewers More Receptive as TV Ad Experience Improves, New Research Shows
Viewers are becoming more receptive to TV ads, especially on streaming services, due to improved ad experiences like shorter breaks and economic pressures to lower subscription costs. Financial concerns are a major driver, with two-thirds of viewers now preferring to save money over avoiding ads,...
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Microsoft to Launch Free, Ad-Supported Xbox Cloud Gaming
Microsoft is developing a free, ad-supported tier for Xbox Cloud Gaming, enabling users to stream games they own and access retro classics without a Game Pass subscription. The free version will feature session limits, such as one-hour play sessions with a monthly cap, and will include preroll ad...
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Tubi & Titan OS Partner to Launch Exclusive U.K. AVOD Ads (EXCLUSIVE)
Titan OS and Tubi have formed an exclusive partnership in the UK, granting Titan OS sole rights to Tubi's pre-roll and mid-roll advertising inventory to enhance audience engagement and monetization in connected television. The collaboration combines Tubi's extensive content library and large audi...
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