Topic: ad spend efficiency

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  • Master Performance Max: A Step-By-Step Guide to Regain Control
    January 22, 2026

    Master Performance Max: A Step-By-Step Guide to Regain Control

    Google Performance Max campaigns often lack transparency, causing top-selling products to dominate the budget while new or underperforming items remain unseen, which wastes potential. The solution is to segment campaigns by performance into three dynamic groups—Star Products, Zombie Products, and...

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  • PPC Pulse: AI Insights, Cyber Monday Trends & New Google Tools
    December 5, 2025

    PPC Pulse: AI Insights, Cyber Monday Trends & New Google Tools

    AI-powered ad tools like Google's AI Max are evolving to interpret broader user intent, making thoughtful campaign structure and keyword strategy essential for maintaining control and predictable performance. Early Cyber Monday data shows strong consumer engagement with increased ad spending and ...

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performance max (2) data-driven decisions (1) Keyword Strategy (1) budget allocation (1) market competition (1) new product launches (1) ai max (1) cross-channel optimization (1)