Topic: ad personalization
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ChatGPT's New Ad Controls Revealed
The new settings panel reveals a privacy-focused advertising system where advertisers cannot access private conversations, chat history, or personal user details, maintaining strict data boundaries. Users have granular control, including a history log of viewed ads, an inferred interests tab, and...
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LinkedIn Unveils Reserved Ads, AI Tools for Personalized Marketing
LinkedIn has launched **Reserved Ads**, offering guaranteed premium placement in the feed for predictable visibility and superior performance with various ad formats. The platform introduced **Ad Personalization**, which customizes ad copy using member profile data to meet consumer demand for rel...
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Meta Funded AI with Scam Ad Revenue, Report Reveals
Meta reportedly earned billions from scam ads, using its algorithms to target vulnerable users while failing to curb fraudulent activities across its platforms. The company hesitated to remove scam accounts to protect advertising revenue, fearing it would hinder its AI development, and instead ch...
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Meta's New AI Tools Use Your Chats to Personalize Ads
Meta has launched a free Business AI agent to help small and medium businesses automate sales support and product recommendations across its platforms, aiming to streamline the customer purchase process. Starting December 16, Meta will use conversations with its AI chatbot to personalize ads and ...
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European Users Can Now Reduce Personal Ads on Facebook & Instagram
Meta will introduce a new option for EU users in 2026 to reduce personalized ads on Facebook and Instagram, offering a middle ground between full personalization and limited data sharing. This change directly responds to regulatory pressure and a €200 million fine under the Digital Markets Act (D...
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OpenAI Tests Ads in ChatGPT: What It Means for Users
OpenAI is testing sponsored ads within ChatGPT for free and lower-cost users, integrating them in a non-disruptive, clearly marked area to begin monetizing the platform. The ads are contextually matched to conversation topics and user history for personalization, but advertisers cannot access pri...
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Google Tests Regional Pricing in Shopping Ads
Google is testing a beta feature that lets retailers display region-specific loyalty program prices directly within their Shopping ads, aiming to localize promotions and highlight member benefits efficiently. This feature provides merchants with greater flexibility to tailor pricing to local mark...
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8 Paid Media Shifts Every Marketer Must Make in 2026
The digital advertising landscape is rapidly evolving, requiring marketers to proactively adapt strategies by embracing new AI tools, shifting privacy standards, and emerging platforms to stay competitive. Key practical shifts include using conversational AI for scalable ad creation, refining tar...
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OpenAI Tests Ads in ChatGPT: What It Means for Users
OpenAI has launched a limited test of advertising within ChatGPT, placing sponsored messages in a dedicated area below the chat to maintain a distinction from AI responses. The ads are shown to free and ChatGPT Go users, are matched to conversation topics for relevance, and come with user control...
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ChatGPT to Introduce Ads with Shopping Links
OpenAI will introduce clearly labeled advertisements and sponsored shopping links to the free and lower-cost ChatGPT Go tiers in the U.S., marking a significant monetization step. The ads will appear in a separate chat section, will not influence AI responses, and user conversations will remain p...
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PPC Pulse: Google API, YouTube Shorts & LinkedIn Ads Updates
Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and Smart Bidding for advertisers. YouTube introduced new ad features for Shorts, including comment sections and direct website links, to improve engagement and expand ...
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YouTube Expands AI Age Verification to More Users
YouTube is expanding AI-powered age verification to restrict underage access to mature content, causing frustration among some users due to its intrusiveness. Users flagged as potentially under 18 must verify their age via ID, selfie, or credit card or accept account limitations like blocked age-...
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