Topic: ad measurement
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How to Measure CTV Ad Success at Streaming Media Connect 2026
Proving ROI for Connected TV (CTV) advertising is a top priority, driving a need for standardized, cross-platform measurement to demonstrate true effectiveness beyond simple exposure. Industry experts highlight a critical measurement gap, noting that CTV must evolve beyond basic reach metrics to ...
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ChatGPT Ads Pilot Fails to Show ROI for Advertisers
OpenAI's ChatGPT advertising pilot lacks essential transparency and tools, providing minimal performance data, no automated buying, and limited targeting, making ROI measurement impossible. The ad placement process is manual and inefficient, requiring direct communication, and advertisers cannot ...
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ChatGPT Ad CPMs & Analytics Insights
ChatGPT is launching premium-priced ads with a $60 CPM, but offers advertisers extremely limited reporting, positioning it as a brand awareness channel rather than for direct response. The high cost and lack of conversion tracking make ChatGPT ads a risky investment, dividing marketing profession...
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Meta Updates Attribution for Clicks and Engagement
Meta is refining its ad measurement by narrowing click-through attribution to only direct link clicks, excluding actions like likes or shares, to better align its reports with external analytics tools. Non-link engagements, such as likes or saves, will now be tracked under a renamed "engage-throu...
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Google's Demand Gen: More Shoppable, More Measurable
Google's Demand Gen is evolving into a measurable performance channel that directly challenges paid social platforms, connecting discovery, video, and commerce across its network. New features include shoppable CTV ads for direct purchases from TV screens and Attributed Branded Searches to measur...
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Google Ads Launches VTC Bidding for App Campaigns
Google Ads has introduced a new, explicit bidding option for Android App campaigns that optimizes for view-through conversions, allowing advertisers to target users who install an app after seeing an ad without clicking it. This update reflects a broader industry shift toward measuring campaign i...
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