Topic: ad exchanges

  • Google's Web Dominance: Why We Must Defend Independent Sites

    Google's Web Dominance: Why We Must Defend Independent Sites

    Google's AI Overviews and chatbots are reducing traffic to independent websites by providing immediate answers, leading to significant revenue declines for publishers like WikiHow. Despite Google's role in creating this disruption, its ad tools and content licensing agreements provide essential s...

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  • Google's Fight for the Internet's Unofficial Currency

    Google's Fight for the Internet's Unofficial Currency

    The Justice Department is seeking a court-ordered breakup of Google's ad technology empire, arguing its dominance stifles competition and harms publishers, with the trial focused on necessary remedies following a monopoly ruling. Central to the government's request is mandating Google to divest i...

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