Foldable iPhone Ultra 3 Rumored to Get Larger Displays

▼ Summary
– Apple is planning a third-generation foldable iPhone, with a potential launch as early as 2028, according to Bloomberg’s Mark Gurman.
– The device is expected to be a major design shift, marking Apple’s entry into the foldable smartphone market after years of development.
– The third-generation model will likely follow an initial foldable release, which is rumored to debut sooner, possibly in 2026.
– The foldable iPhone is anticipated to feature a book-style design, similar to competitors like Samsung’s Galaxy Z Fold.
– Apple’s foldable plans are part of a broader strategy to refresh its iPhone lineup amid slowing sales and increased competition.
Apple has reportedly begun early development on its third-generation foldable iPhone, with a projected release window around 2028, according to Bloomberg’s Mark Gurman. The device, which may carry the “Ultra 3” branding, is said to feature larger display panels than its predecessors, signaling a continued push into the premium foldable segment.
The next iteration is expected to build on the foundation laid by the first two foldable models, which Apple has been refining through multiple design iterations. Display size upgrades are a key focus, as the company aims to close the gap with rival foldables from Samsung and other Android manufacturers that have offered more expansive screens in recent years.
Gurman’s reporting suggests that Apple’s foldable strategy remains deliberate and long-term. The company is not rushing to market, instead taking time to address durability concerns and hinge mechanics that have plagued the category. With the third-generation foldable iPhone, Apple is likely to prioritize a thinner chassis and improved battery efficiency, along with the larger screens.
Industry analysts note that the 2028 timeline gives Apple ample room to mature its supply chain and manufacturing processes. Foldable display technology has improved significantly, but yield rates and cost remain hurdles. Apple’s scale could help drive those costs down over time, potentially making the Ultra 3 a more accessible flagship option.
While details remain scarce, the rumor aligns with Apple’s pattern of iterative hardware updates. The Ultra 3 moniker would distinguish it from standard iPhone models and reinforce its positioning as a top-tier device. Consumers should temper expectations for a near-term launch, though the prospect of a bigger foldable screen from Apple is likely to generate sustained interest through the decade.
(Source: MacRumors)




