Apple to launch 5 new iPhones to boost market share amid memory crunch
▼ Summary
– Apple plans to launch at least five new iPhone models between the second half of 2025 and the first half of 2027.
– The company expects a larger volume of folding handsets than previously anticipated.
– Apple aims to gain market share amid an industrywide component supply crunch.
– The information was reported by Nikkei Asia based on sources in Taipei.
Apple is preparing one of its most aggressive product rollouts yet, with plans to introduce at least five new iPhone models between the second half of this year and the first half of 2027. The move includes a significantly larger production run of folding devices than initially anticipated as the company aims to capture market share despite a global shortage of key components, according to sources familiar with the matter.
The expanded iPhone lineup comes at a time when the broader electronics industry is grappling with tight supplies of memory chips and other critical parts. By accelerating its release schedule, Apple appears to be betting on aggressive volume to edge out competitors, particularly in premium segments where foldable smartphones are gaining traction.
The company’s strategy reflects a calculated push to dominate the high-end market even as supply chain constraints challenge rivals. While specific model details remain under wraps, the sheer scope of the launch underscores Apple’s confidence in its ability to secure adequate component allocations amid the crunch. This move could pressure competitors who are struggling to maintain production levels, potentially reshaping the competitive landscape over the next 18 months.
(Source: Nikkei.com)
