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Snap’s Specs flop: awkward looks on everyone

▼ Summary

– Snap’s new smart glasses are considered the most impressive face-computer technology yet, being compact and feature-rich due to years of AR lens development.
– The glasses cost $2,195, which may reflect the current price of such technology, positioning Snap at the forefront of the AR race.
– Photos show Snap CEO Evan Spiegel wearing the Specs, with large, heavy stems pressing down on his ears.
– Models and athletes wearing the Specs are carefully posed to conceal the device’s noticeable weight.
– The article is part of a Vergecast podcast, with the full story available at The Verge.

Snap’s latest smart glasses, the new Specs, may well be the most advanced piece of face-mounted computing technology we’ve ever seen. They’re not bulky like a VR headset. They don’t require a clunky charging puck. And thanks to years of AR lens development at Snap, they promise a rich library of features from day one. Yes, the $2,195 price tag is steep, but that might simply be the current cost of pushing this hardware forward. By any measure, Snap is leading the pack.

But then you look at the photos. And the illusion shatters. There’s Snap CEO Evan Spiegel wearing the new Specs, with the massive, heavy stems visibly crushing down on his ears. Then there are the models and athletes, carefully posed to hide the obvious weight and bulk of the device. The message is clear: this technology may be brilliant, but it’s still a long way from looking natural on anyone’s face.

(Source: The Verge)

Topics

smart glasses 95% Augmented Reality 92% snap inc. 90% Wearable Technology 88% product design 85% ceo evan spiegel 83% consumer pricing 80% vr vs ar 78% tech competition 76% product launch 74%