google ads performance

The primary bottleneck for modern PPC success is no longer bidding strategy, but the quality, diversity, and volume of creative…

Google Ads has introduced a new Channel Performance report for Performance Max campaigns, providing long-requested transparency by showing a breakdown…

Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its…

Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment.…

Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined,…

Google has enhanced Performance Max reporting with greater transparency, including asset segmentation by device, time, and networks, plus a new…

Google Ads Performance Max now offers channel-specific reporting, providing detailed insights into performance across Search, YouTube, Display, and other channels…