ABHI & TRAY Unite to Empower Saudi Arabia’s Hospitality Workforce
▼ Summary
– ABHI and TRAY have partnered to introduce Earned Wage Access services for Saudi Arabia’s F&B sector, allowing employees early salary withdrawals.
– Earned Wage Access reduces financial stress for workers, lowers loan reliance, and helps employers improve retention and productivity.
– The collaboration supports Saudi Vision 2030 goals by promoting financial inclusion, workforce empowerment, and SME growth.
– ABHI’s EWA technology will be integrated into TRAY’s POS platform, making it easily accessible for businesses and their employees.
– ABHI, founded in 2021, has served over 1 million users and 5,000 companies, processing $500 million in transactions across MENAP.
A new partnership between financial technology firm ABHI and Saudi-based business management platform TRAY is set to transform the Kingdom’s food and beverage industry by introducing Earned Wage Access (EWA) services. This innovative financial tool enables employees to withdraw a portion of their already earned salary at any point before the official payday, reducing the need to wait until month-end. By offering immediate access to wages, the system helps alleviate financial pressure on workers, minimizes dependence on high-interest loans, and supports businesses in boosting staff retention and operational efficiency.
This collaboration aligns directly with the broader objectives of Saudi Arabia’s Vision 2030, which emphasizes financial inclusion, workforce development, and support for small and medium enterprises. Integrating ABHI’s EWA technology into TRAY’s widely-used point-of-sale and management ecosystem means that restaurants, cafés, and cloud kitchens throughout the country can now provide their teams with greater financial autonomy and stability.
Through TRAY’s existing platform, which already handles payments, financing, and delivery integrations, ABHI’s salary-on-demand feature will be seamlessly embedded, allowing businesses to adopt the service with minimal effort. This accessibility is expected to drive widespread adoption across the sector.
Since its founding in 2021, ABHI has focused on expanding financial inclusion throughout the MENAP region, serving markets including Pakistan, the UAE, Saudi Arabia, and Oman. Its product lineup includes not only Earned Wage Access but also Invoice Factoring, SME Working Capital, Revenue-Based Financing, and Payroll Solutions. To date, the company has supported more than one million users and partnered with over 5,000 businesses, processing around five million transactions valued at over $500 million. Backed by prominent investors such as Y Combinator, VEF, and Global Ventures, ABHI continues to broaden its impact across multiple industries.
Omair Ansari, CEO and Co-founder of ABHI, emphasized the significance of the partnership: “Teaming up with TRAY allows us to embed Earned Wage Access directly within Saudi Arabia’s vibrant hospitality landscape. This integration offers SMEs a practical way to enhance employee retention while moving the needle on financial inclusion. Together, we are building a scalable model that supports the digital and economic ambitions of Vision 2030.”
ABHI offers a full range of financial solutions designed to empower both businesses and employees, with a track record of driving meaningful social and economic progress. The company has earned accolades from organizations including Hub71 and Endeavor, and was the first MENAP fintech to receive the World Economic Forum’s Technology Pioneer award in 2023. It was also recently named among the UAE’s Future 100 companies.
(Source: MEA Tech Watch)
