Google Ads Support Now Requires Account Authorization
▼ Summary
– Google Ads now requires advertisers to explicitly authorize support specialists to access and make changes in their accounts before submitting a help request.
– This authorization allows a Google specialist to directly reproduce and troubleshoot issues by modifying the advertiser’s account.
– Google states that any adjustments are made at the advertiser’s own risk, with no guarantee of results, and the advertiser remains solely responsible for campaign performance and spending.
– The change creates a trade-off, potentially speeding up support but also transferring control and exposing live campaigns to direct changes.
– The new policy was first identified and shared by PPC specialist Arpan Banerjee on LinkedIn.
Advertisers seeking assistance through Google Ads support are now encountering a new prerequisite before they can submit a formal help request. The process now requires users to explicitly authorize a Google specialist to access their account and make direct changes. This shift introduces a significant layer of permission and responsibility at the very start of the support interaction.
The current user journey typically begins with a beta AI chat interface. Should an advertiser choose to bypass this and submit a traditional support form, they are now met with a mandatory “Authorisation” checkbox. The accompanying language explicitly grants permission for a Google Ads specialist, acting on the company’s behalf, to reproduce issues and troubleshoot problems by making modifications directly within the live account environment.
It is crucial for advertisers to understand the terms outlined in the fine print. Google provides no guarantee of results from any interventions made by its support team. Any adjustments performed are conducted entirely at the advertiser’s own risk. Furthermore, the advertiser retains sole responsibility for the subsequent impact on campaign performance and advertising spend, regardless of the changes implemented by the support specialist.
This new requirement places a greater burden of responsibility on advertisers. The digital advertising landscape is increasingly dominated by automation and AI-driven tools, which already limit hands-on managerial control. This policy means that even when seeking expert help, the ultimate risk concerning budget and performance outcomes remains firmly with the account holder. There is a clear trade-off being established between obtaining faster support and maintaining direct control.
Choosing to grant this authorization could potentially accelerate the troubleshooting process, as specialists can immediately diagnose and address issues within the account. However, this convenience comes with a notable caveat: it opens the door to live, account-level modifications that could directly affect active campaigns. Advertisers must weigh the potential for quicker resolution against the possibility of unintended consequences, all without any promised improvement in results.
Ultimately, securing support from Google Ads may now involve temporarily surrendering direct access to your advertising account. The critical point for businesses to remember is that while they are handing over the keys for investigation, they maintain full accountability for all outcomes that follow. This change was first identified and shared on social media by PPC specialist Arpan Banerjee, highlighting the evolving dynamics between advertisers and platform support services.
(Source: Search Engine Land)
