Maximize Ad Revenue: Programming Decisions for Fill, Yield & Scale
▼ Summary
– A panel titled “Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale” will be held on February 26, moderated by Rebecca Avery.
– The session will focus on how data-driven content curation and programming decisions are essential for viewer engagement and scalable streaming monetization.
– Panelist Rebecca Avery emphasizes that content strategy connects revenue and data, impacting both audience engagement and business results.
– Other panelists include executives from Fubo Studios and Fremantle, who will discuss balancing data with editorial instinct and adapting to audience-driven definitions of premium content.
– The panel will explore practical applications of analytics and AI in programming to support growth and monetization across streaming platforms.
Making smart programming choices is the cornerstone of building a profitable streaming service. Curating the right content mix directly drives viewer engagement, which in turn maximizes ad fill rates and cultivates sustainable revenue growth. A forthcoming industry panel will dissect this critical link, exploring how data-driven strategies and editorial instinct combine to create channels that perform at scale.
The session, titled “Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale,” will be moderated by Rebecca Avery. As the owner of Integration Therapy, Avery is a strategic advisor with twenty years of expertise where technology, content, and accessibility meet. She assists media companies in streamlining complex operations using metadata-driven systems focused on usability. Having previously worked as a metadata architect on foundational streaming standards, she now chairs the Metadata Working Group for the Streaming Video Technology Alliance.
Avery emphasizes the enduring power of content. “Content is still king, no matter the vehicle,” she states. “This discussion will reveal how revenue, data, and content strategy interconnect. We’ll explore how programming choices directly influence both audience engagement and business outcomes, showing how analytics and creative instinct work in tandem.”
Pamela Duckworth, head of Fubo Studios, will bring a producer’s perspective. She oversees the original production division for Fubo, managing strategy and creative direction for networks like Fubo Sports Network. With over 25 years in production across live streaming, sports, and syndicated television, she understands content lifecycle from conception to distribution.
Duckworth highlights the importance of adaptation and live content. “As an early FAST channel, we’ve constantly tested and iterated. Leaning into live sports, we stream 1,200 hours annually, and growing in combat sports has been key. We identify what our audience cares about and scale that experience.”
Offering a data analytics viewpoint is Kyle Espinosa, VP of Programming and Data Analytics for Global Channels at Fremantle. He manages content strategy for a diverse portfolio including BUZZR and channels featuring major IP like Family Feud. His background includes roles at Nickelodeon and HBO Max working with properties such as SpongeBob SquarePants.
Espinosa is keen to discuss the balance between data and human judgment. “Data is most useful when it validates editorial instinct, not replaces it,” he notes. “I’m excited to talk about how this balance affects real-world monetization and where AI can support better decisions while keeping people central to the creative process.”
The research perspective will be provided by Jon Giegengack, principal and founder of Hub Entertainment Research. With two decades of industry research, he provides insights to major brands like Netflix and Comcast on how audiences discover and consume entertainment.
Giegengack points to a fundamental shift in viewer expectations. “For younger audiences, ‘premium’ content is no longer about big budgets, it’s about personal identification,” he explains. “This principle from the creator economy is something traditional media must now embrace to succeed.”
This gathering of experts promises a comprehensive look at the strategies that turn content libraries into scalable, revenue-generating assets. The conversation will provide actionable insights for anyone involved in programming, distribution, or monetization within the dynamic streaming landscape.
(Source: Streaming Media)
