YouTube’s AI Hunts for Deepfakes of Top Creators
▼ Summary
– YouTube is rolling out an AI detection feature for Partner Program creators to identify and report unauthorized uploads using their likeness.
– Creators can review flagged videos in YouTube Studio and submit removal requests for unauthorized AI-generated content.
– The feature is being released in waves, starting with eligible creators notified via email, with a broader rollout planned over the coming months.
– YouTube cautioned that the in-development tool may mistakenly flag a creator’s own content and works similarly to the Content ID system.
– This follows YouTube’s earlier AI content policies, including requiring labels for AI-altered uploads and banning AI music that mimics artists’ voices.
YouTube is now providing a powerful new tool for its Partner Program creators to identify and report AI-generated deepfakes that misuse their appearance. This feature, accessible through YouTube Studio after identity verification, lets creators examine flagged uploads in a dedicated Content Detection section. When they spot a video that appears to be an unauthorized synthetic replica, they can file a removal request directly.
Eligible creators received notifications about the rollout this morning, with broader availability planned over the coming months. YouTube has cautioned early users that the current version, still under development, might sometimes highlight clips featuring the creator’s genuine, unaltered face, such as segments from their own official uploads. The system functions in a manner comparable to Content ID, the platform’s established method for identifying copyrighted audio and video material.
The initiative was first revealed last year, with initial testing commencing in December through a collaboration with talent agency CAA. At that time, YouTube indicated the pilot would offer select globally recognized personalities early access to technology capable of detecting and controlling AI-generated content replicating their likeness, especially their facial features, across the platform at a large scale.
While YouTube and its parent company Google are actively promoting AI tools for video creation and editing, they are simultaneously developing multiple features to address challenges posed by synthetic media. In a related move last March, YouTube introduced a mandate for creators to label any uploads containing AI-generated or significantly altered content. The platform also reinforced its policy concerning AI-generated music that mimics an artist’s distinctive singing or rapping voice, establishing clear guidelines for such content.
(Source: The Verge)
