e& UAE, AMD Partner to Build Next-Gen AI Infrastructure
▼ Summary
– e& UAE announced a partnership with AMD at GITEX Global 2025 to accelerate AI deployment and digital transformation in the UAE, focusing on sustainability, security, and skills development.
– The collaboration will explore using AMD Instinct GPUs, ROCm software, and Ryzen AI processors to build secure, scalable AI infrastructure and enhance end-user AI experiences.
– The partnership aims to design AI infrastructure that reduces costs, increases energy efficiency, and speeds up the transition from pilot projects to production.
– Joint initiatives include AI labs, training programs, and partner collaborations to develop local talent and strengthen the UAE’s AI innovation ecosystem.
– This agreement positions the UAE as a regional hub for responsible digital transformation and underscores e& UAE’s leadership in advancing secure, sustainable AI infrastructure.
At the prominent GITEX Global 2025 event in Dubai, e& UAE, the leading telecommunications division of the global technology group e&, revealed a major strategic alliance with AMD aimed at speeding up the adoption of artificial intelligence and driving digital transformation throughout the United Arab Emirates. This collaboration places a significant emphasis on advancing sustainability, ensuring robust security, and fostering local skills development.
The new agreement expands on e& UAE’s current deployment of AMD EPYC processors and will investigate the integration of AMD Instinct GPUs along with the ROCm software platform. The goal is to create highly secure and scalable AI infrastructure. Both organizations will also assess adaptive edge AI solutions suitable for telecommunications and enterprise use cases, in addition to leveraging AMD Ryzen AI processors to improve AI experiences for end-users.
Marwan Bin Shakar, Acting Chief Technology and Information Officer at e& UAE, stated that the company is dedicated to building AI systems that are open, secure, and fully aligned with the UAE’s digital transformation strategy. He emphasized that working with AMD enables the design of a secure and efficient AI infrastructure that lowers costs, boosts energy efficiency, and shortens the timeline from pilot testing to full-scale production.
In line with the UAE’s broader sustainability objectives, the partnership will also examine how AMD’s technology can help lower the total cost of ownership and improve energy efficiency across e& UAE’s digital operations. The collaboration includes several joint initiatives such as establishing AI labs, launching specialized training programs, and forming partnerships to cultivate local expertise and reinforce the country’s AI innovation ecosystem.
Philip Guido, Executive Vice President and Chief Commercial Officer at AMD, noted that the alliance represents a strategic effort to accelerate AI innovation both within the UAE and internationally. He stressed AMD’s focus on providing open, end-to-end AI solutions that are optimized for high performance and energy efficiency.
This partnership highlights e& UAE’s leadership in developing secure and sustainable AI infrastructure, helping to position the UAE as a regional center for responsible digital transformation and technological innovation.
(Source: MEA Tech Watch)
