Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass

▼ Summary

– Traditional customer loyalty programs based on points and discounts are becoming less effective as customers switch to competitors more easily.
– The core issue is that loyalty itself has fundamentally changed, requiring new strategies beyond traditional methods.
– Major brands like Wella, Bioré, PepsiCo, and Stanley Black & Decker will share their successful loyalty strategies at the SAP Emarsys Festival Loyalty Masterclass on September 24.
– The masterclass will feature exclusive insights, including Wella’s unified B2B/B2C strategy, Bioré’s social-to-shelf retail success, and a post-discount playbook from multiple CPG giants.
– Attendees will learn specific, scalable frameworks and tactics for building unbreakable customer relationships without relying on traditional promotional methods.

Every smart marketer shares a common goal: cultivating customers who return not because of discounts, but because they genuinely want to. Yet, building lasting loyalty feels more challenging than ever before.

The old playbook just isn’t working like it used to. Traditional points-based programs are losing their effectiveness, and customers drift away despite personalized offers and rewards. They abandon carts, ignore promotions, and switch brands without hesitation.

But here’s what many overlook, the issue isn’t that customers are less loyal. Loyalty itself has evolved, and while many brands cling to outdated methods, a handful of industry leaders have already adapted. On September 24, companies like Wella, Bioré, PepsiCo, and Stanley Black & Decker will pull back the curtain at the SAP Emarsys Festival Loyalty Masterclass, revealing how they’ve turned transactional relationships into unbreakable bonds.

Here are three compelling reasons to mark your calendar for this exclusive event:

Wella’s groundbreaking approach to unifying B2B and B2C loyalty will be unveiled by their Global Vice President of Experience, Technology & GTM Innovation. Attendees will gain access to the framework that helped this 140-year-old beauty leader break down internal silos and drive engagement across both consumer and professional channels. You’ll learn how they connected data at every touchpoint and executed a digital transformation that delivered measurable results.

Bioré will share how they turned social media buzz into remarkable retail performance. Their ‘social-to-shelf’ strategy not only captured attention on platforms like TikTok but also translated that engagement into in-store sales that outperformed the entire category. You’ll discover their methods for linking creator content to real-world purchases, along with geo-targeting techniques and measurement models that proved marketing ROI. This is a scalable blueprint ready for your next product launch.

In a special panel, marketing leaders from Bayer, PepsiCo, and Stanley Black & Decker will expose how they’re building loyalty without leaning on discounts. They’ll detail what real-time engagement looks like at an enterprise level, personalization tactics for complex environments, and the specific tools replacing traditional promotions. Their message is clear: relying on old methods means falling behind.

These aren’t theories or recycled ideas, they are battle-tested strategies shared directly by the brands that use them. This masterclass offers a rare opportunity to learn from top performers in a live setting, with insights you can implement immediately.

The event takes place on September 24 from 9:00 a.m. EDT | 2:00 p.m. BST | 3:00 p.m. CEST. Don’t miss your chance to join.

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(Source: MarTech)