Eluvio’s Global Sports League Wins Set Stage for IBC2025
▼ Summary
– Eluvio has been selected by United Rugby Championship, Cricket Australia, and WPALive.TV to power their next-gen video distribution and monetization platforms.
– The Content Fabric will handle over 500 live OTT streaming events with features like HD/4K streaming, dynamic bandwidth adaptation, and built-in monetization options.
– It provides secure live broadcast feed distribution to affiliates using advanced protocols like ST 2110/2022 with sub-second latency and no cloud egress.
– Over 20,000 hours of archived content will be processed with AI for tagging, indexing, search, and dynamic highlights generation without re-transcoding.
– End-to-end security features include encryption, DRM, forensic watermarking, and dynamic authorization for geo-blocking and rights enforcement.
The landscape of sports broadcasting is undergoing a profound transformation, driven by the demand for high-quality, low-latency streaming and direct-to-fan engagement. Eluvio’s Content Fabric platform has emerged as a pivotal force in this shift, securing partnerships with major global sports organizations just ahead of IBC2025. These collaborations signal a new era in how live events and archival content are delivered, monetized, and experienced by audiences worldwide.
United Rugby Championship, Cricket Australia, and WPALive.TV by Foresense have all chosen Eluvio to enhance their digital offerings. The platform will support more than 500 live OTT streaming events, offering features like multi-view options, dynamic ad insertion, and seamless rights management. Viewers can enjoy content in full HD and 4K resolution, with adaptive bitrate streaming that ensures smooth playback even under fluctuating network conditions.
A standout capability is the platform’s handling of live broadcast distribution. The same source feed used for streaming is instantly converted into broadcast-ready transport streams, enabling real-time delivery to affiliates without the delays or costs associated with traditional cloud workflows. This approach eliminates unnecessary data transfers and reduces operational overhead.
Eluvio also brings sophisticated AI tools to the table, enabling organizations to unlock value from their deep archives. Through automated tagging, indexing, and highlight generation, thousands of hours of historical content become easily searchable and monetizable. This allows rights holders to repurpose classic moments for new audiences without additional processing or storage fees.
Security remains a cornerstone of the offering. The platform incorporates end-to-end encryption, forensic watermarking, and dynamic geo-blocking to protect content from piracy and unauthorized access. Each viewer’s experience is tailored through real-time entitlement checks, ensuring compliance with complex regional broadcasting agreements.
Michelle Munson, CEO of Eluvio, emphasized the significance of these partnerships, noting that the Content Fabric not only expands global reach and monetization opportunities but also drastically reduces distribution costs. This dual benefit makes high-quality streaming more accessible for rights holders and fans alike.
URC TV, the new streaming service for United Rugby Championship, will leverage Eluvio’s infrastructure to deliver over 280 live matches across 90 countries. Features include instant DVR, match-level purchases, and automatic archiving. Similarly, Cricket Australia is using the platform to enhance its vast library of historical matches, employing AI to generate personalized highlight reels and improve content discovery.
WPALive.TV is adopting Eluvio to stream more than 250 live pool matches from international tournaments, offering both free and subscription-based access. The platform’s self-service content management system allows the production team to customize layouts, manage metadata, and publish content without technical overhead.
Key technological advantages of the Eluvio Content Fabric include its decentralized architecture, which eliminates file duplication and egress fees, and its support for emerging standards like SMPTE 2110. The system also offers built-in analytics, giving content owners real-time insight into viewer behavior, quality of service, and revenue performance.
Eluvio will be showcasing these capabilities at IBC2025, with live demonstrations scheduled throughout the event. Industry professionals can experience firsthand how the platform supports everything from live sports production to archival rejuvenation.
These recent wins underscore a broader trend in media distribution: the move toward more efficient, secure, and intelligent content delivery networks. As consumer expectations continue to rise, technologies like Eluvio’s are setting a new benchmark for what’s possible in sports and entertainment streaming.
(Source: Streaming Media)
