7 Custom GPTs to Automate Your SEO Workflow
▼ Summary
– Custom GPTs can help SEO teams automate repeatable tasks like planning, analysis, and reporting by turning them into structured workflows.
– Effective AI use involves trial and error, requiring clear prompts, strict formatting guidelines, and providing context like roles and audience.
– The article provides seven specific GPT prompts for SEO tasks, including project planning, site performance analysis, and competitor research.
– These custom GPTs are designed to handle initial analysis and standardize reviews, working alongside existing tools rather than replacing them.
– The overall goal is to reduce friction in common SEO work by using AI for first passes and pattern recognition before human intervention.
Leveraging custom GPTs can significantly accelerate an SEO team’s productivity by transforming repetitive tasks into efficient, structured workflows. Even without a paid ChatGPT subscription, the core principles and prompt structures outlined here serve as a powerful foundation. Teams can adapt these starting points to their unique needs, remembering that effective AI collaboration involves experimentation, iterative refinement, and clear, directive communication to guide outputs.
Mastering AI assistance is a skill built through practice. Begin with smaller tasks, continuously tweak your instructions, and document what yields the best results. Since AI can sometimes produce verbose or unfocused content, providing strict formatting rules and explicit “what not to do” guidelines is crucial. For optimal context, you can upload relevant documents, articles, or brand guidelines and always define the AI’s role and the target audience at the start of any interaction.
The following seven custom GPT concepts are designed to streamline planning, analysis, and ongoing search engine optimization efforts.
1. Project Planning Assistant This GPT helps draft annual SEO roadmaps by learning from past project plans. Configure it by inputting previous years’ plans, specifying a desired format and section count, and incorporating team-specific details or retrospective feedback. Example Instruction: “Using last year’s project plan, create this year’s draft. Incorporate these focus and problem areas. Provide a bulleted list with the three most critical items to focus on each quarter, ensuring at least one covers link building. For each item, include a one-sentence justification and two KPIs for measurement. Now, critique this draft: list three potential risks or reasons to reconsider these focus areas, citing sources for your notes.”
2. Site Performance Analyst Connect this GPT to your analytics dashboards or uploaded reports to handle the initial analysis, surfacing issues for your deeper investigation. Set it up by linking reporting tools, defining what metrics to scrutinize, setting a review cadence (e.g., weekly), and providing page category examples. Example Instruction: “Analyze this weekly site performance report compared to the previous week. Provide a three-sentence summary covering sessions, conversions, and engagement. Then, list three wins and three misses in bullet points, color-coding each item to indicate performance level (e.g., green for good, red for poor).”
3. Competitor Research Specialist Gain insights into rival strategies by connecting this GPT to tools like Ahrefs or Semrush, or by uploading competitor reports. Setup involves identifying target competitors and key pages, listing comparison metrics, and creating prompts for different analysis levels (page, keyword, domain). Example Instruction: “Act as an SEO analyst performing a competitor analysis. Compare these three URLs. Generate a table with rows for each URL and columns for: backlinks, average ranking position, top keyword, sessions, and estimated value. Below the table, give a two-sentence summary stating which competitor leads in each category and why, citing the provided criteria document.”
4. SERP Landscape Investigator Utilize AI’s improving image analysis to compare search engine results pages. Configure it by identifying target keywords and taking incognito-mode screenshots of SERPs for comparison. Example Instruction: “Perform a web search for [target keyword] and describe the results you see. Compare your findings with this uploaded SERP screenshot and list the differences. Then, provide a bulleted list of common elements among the most frequently appearing results.”
5. UX Compliance Auditor Transform design team resources into an accessible consultant, especially useful for editorial staff. Set it up by uploading UX guidelines and documentation, then integrating it into page review processes. Example Instruction: “You are an SEO writer focused on boosting user engagement. Review this webpage to ensure it complies with all our design rules. List any violations, citing the specific rule, explaining the issue, and recommending a fix. Also, identify any relevant page template patterns from our brand book that could enhance this page type.”
6. Technical SEO Monitor Automate routine technical checks by connecting this GPT to Google Search Console or uploading reports. Configure it to monitor key metrics like Core Web Vitals and page speed, focus on priority pages, and schedule daily or weekly audits. Example Instruction: “Using the latest Core Web Vitals report, identify pages requiring a speed improvement audit. Create a table with URLs as rows and columns for current speed score, identified issues, and suggested fixes. Also, generate a separate list of pages that have shown improvement, including their updated scores.”
7. Presentation Content Builder While it may not create slides directly, this GPT can generate polished content for decks by synthesizing data from other GPTs. Set it up by gathering outputs from your performance, competitor, and tech SEO assistants, and optionally uploading past presentations for stylistic reference. Example Instruction: “Format this performance summary for a slide deck aimed at the SEO team. Provide a header, subheader, and key bullet points with takeaways. Use a professional, straightforward tone. Keep bullets to one line, round all numbers, and suggest three types of imagery or graphics that would complement this slide.”
Integrating Custom GPTs into SEO Workflows These custom assistants are most effective when they complement existing SEO tools and processes. They are not replacements for dashboards or in-depth audits but are ideal for handling preliminary analysis, identifying patterns, and standardizing review procedures before human experts take over. Used strategically, they reduce friction in everyday tasks, from planning and reporting to technical checks and competitive research, freeing up valuable time for strategic thinking and complex problem-solving.
(Source: Search Engine Land)
