Markiplier Becomes GoPro’s Largest Shareholder
▼ Summary
– YouTuber Mark Fischbach, known as Markiplier, has become GoPro’s largest shareholder by acquiring an 8.5 percent stake in the company.
– Fischbach stated that his investment aims to make filmmaking more accessible and reflects his belief that GoPro is undervalued.
– The investment follows the recent release of Fischbach’s first feature film, Iron Lung, earlier this year.
– Prior to announcing the investment, Fischbach praised GoPro’s new Mission 1 ILS camera in a video, comparing it favorably to the Red Komodo-X.
– Fellow creator Marques Brownlee commented on the news via Threads, while GoPro did not immediately respond to requests for comment.
Markiplier has officially become the largest individual shareholder in GoPro, securing an 8.5 percent stake in the camera manufacturer. According to a report by Bloomberg, YouTuber Mark Fischbach, known professionally as Markiplier, made the significant financial move after determining that the tech company is currently undervalued.
Fischbach shared his perspective on the acquisition with Bloomberg, explaining his strategic reasoning. He stated that he thought GoPro “seems undervalued” and views the purchase as “part of a larger mission to make filmmaking more accessible.” This investment aligns closely with his recent creative endeavors, specifically following the release of his debut feature film, Iron Lung, earlier this year.
The timing of the investment coincides with Fischbach’s public promotion of GoPro’s latest hardware. Last week, he uploaded a video reviewing the new Mission 1 ILS camera. In the content, he compared the device favorably against the more expensive Red Komodo-X, noting that he intends to utilize the Mission 1 ILS for his future cinematic projects. While the video featured an affiliate code for the camera, neither the caption nor the footage itself disclosed his substantial ownership role in the corporation.
The news sparked immediate reactions within the creator community. Fellow prominent YouTuber Marques Brownlee addressed the situation on Threads, sharing a still image from Fischbach’s review video. Brownlee offered a succinct commentary on the intersection of content creation and corporate equity, writing, “This is not a line I see crossed very often, but to each their own.”
As of the time of reporting, GoPro had not provided an immediate response to requests for comment regarding its new largest shareholder.
(Source: The Verge)
