Netflix reportedly explores adding always-on channels
▼ Summary
– Netflix is exploring always-on channels that would stream specific shows and movies, similar to free ad-supported services like Pluto TV and Tubi.
– Unlike free competitors, Netflix’s ad-supported tier costs $8.99 per month after a recent price hike, though it is increasingly popular.
– Netflix is also considering selling bundles that include other streaming services, a feature already offered by competitors like Apple TV and Prime Video.
Netflix is reportedly considering a major shift in its strategy by exploring the addition of always-on channels that would continuously stream specific shows and movies, as first reported by The Wall Street Journal. This concept mirrors the approach of free, ad-supported services like Pluto TV and Tubi, though those platforms rely entirely on advertising revenue to remain cost-free for viewers. Netflix, in contrast, already offers an ad-supported subscription tier that has gained significant traction. However, that plan now costs $8.99 per month following a recent price increase.
Beyond linear-style programming, the streaming giant is also said to be investigating the possibility of selling bundles that include other streaming services. Such offerings are already common among competitors like Apple TV and Prime Video, which package multiple platforms together to attract and retain subscribers. For Netflix, these moves signal a broader effort to keep audiences engaged as competition intensifies in the crowded streaming market.
(Source: The Verge)
