Facebook AI Mode draws search answers from public posts
▼ Summary
– Meta is launching “AI Mode” as a new Facebook search option that generates AI results from public posts across its platforms.
– AI Mode provides AI-generated results instead of links, drawing from publicly posted content on Meta’s apps like Facebook, Instagram, and Threads.
– Users can ask follow-up questions to Meta’s AI in response to the search results it generates.
– The feature uses Meta’s Muse Spark AI model, which will eventually unlock new features that cite recommendations and content shared across Meta’s platforms.
– Meta’s approach mirrors Google’s use of Reddit threads for search results and AI overviews.
Starting today, Facebook is introducing AI Mode, a new search feature that generates answers using content from public posts across Meta’s platforms. When you search on Facebook, you’ll see this option alongside traditional categories like “People” and “Marketplace.” It’s part of a broader rollout that also includes photo presets for swapping sports jerseys onto fans and suggestions for collage templates.
Rather than serving up “just links,” AI Mode produces results drawn from publicly shared material across Meta’s apps. This approach mirrors the AI search tool in the company’s newer, Reddit-like Forum app. Users can also ask follow-up questions to refine the answers they receive.
Meta’s move follows Google’s strategy of pulling from Reddit threads for search results and AI overviews. In a statement, Meta explained that the feature “uses Meta AI to give you answers grounded in what people are saying publicly across our apps.” The underlying Muse Spark AI model is expected to “over time unlock new features that cite recommendations and content people share across Instagram, Facebook, and Threads.”
(Source: The Verge)
