DV360 API Now Supports Demand Gen Campaigns
▼ Summary
– Starting June 10, Display & Video 360 API users can manage Demand Gen resources directly through the API, with full availability by June 24.
– The update supports creating, updating, retrieving, and deleting Demand Gen line items, ad groups, and ad formats via the API.
– Demand Gen resources will appear in standard line item and ad group list responses alongside existing DV360 campaign objects.
– Google advises developers to update integrations before June 10 to handle the new Demand Gen resource types in API responses.
– This integration reduces manual processes and separate tools, making it easier to automate Demand Gen campaigns within existing DV360 workflows.
Starting June 10th, advertisers and developers using the Display & Video 360 API will gain the ability to programmatically manage Demand Gen campaigns, bringing a key inventory type into automated workflows. Google is rolling out support for Demand Gen line items, ad groups, and ad formats, with full availability expected by June 24.
This update allows users to retrieve, create, update, and delete Demand Gen resources directly through the API. Once enabled, these resources will appear alongside standard line items and ad groups in list responses, integrating seamlessly into existing DV360 campaign structures.
For partners reliant on API integrations, the most immediate effect is that current list queries may start returning additional Demand Gen objects. Google advises developers to update their integrations before June 10 to ensure systems can properly handle the new resource types.
Why this matters. The move simplifies automating Demand Gen campaign management within existing DV360 workflows. As advertisers expand into YouTube and discovery-focused inventory, this reduces the need for separate tools or manual processes.
The bottom line. Demand Gen is transitioning from beta to a standard API feature, giving advertisers and partners greater flexibility to manage campaigns programmatically at scale.
(Source: Search Engine Land)
