Google Ads API v23.2 Now Available
▼ Summary
– Google Ads API v23.2 introduces updates for video, app campaigns, and audience planning tools.
– A new VideoEnhancement resource reveals if a video ad is Google-generated or advertiser-provided.
– A new AppTopCombinationView resource offers read-only insights into top asset combinations for App campaigns.
– The update allows disabling the hotel feed in Demand Gen campaigns and adds a new conversion metric for indirect app installs.
– Upgrading requires updating client libraries and code, and Google will host a live walkthrough on March 26.
Google has released version 23.2 of its Google Ads API, introducing a focused set of improvements for video advertising, app campaign analytics, and audience planning. This update provides developers with enhanced tools for managing and reporting on campaign performance, particularly within automated environments.
The latest iteration includes several notable features. A new VideoEnhancement resource now allows developers to distinguish programmatically between Google-generated and advertiser-provided video ads, addressing a significant gap in Performance Max reporting. For app campaigns, the new AppTopCombinationView resource offers read-only data on the top-performing asset combinations, providing valuable insights for optimization. Advertisers can now disable the hotel feed within Demand Gen campaigns using the `HotelSettingInfo.disablehotelsetting` parameter. The update also introduces a new conversion metric for tracking indirect first in-app installs across Campaign, Customer, and AdGroup levels. Finally, Google has rolled out several enhancements to the ContentCreatorInsightsService and the ReachPlanService.
Developers looking to implement these changes must upgrade both their client libraries and client code to v23.2. All necessary updated libraries and code examples have already been published by Google. For a detailed guide, the company is hosting a live release walkthrough on March 26 at 11 a.m. ET, available on Discord and YouTube Live. A recorded version will be posted afterward for those unable to attend the live session.
This release is especially significant for agencies and in-house teams that rely on custom reporting dashboards. The new VideoEnhancement resource directly tackles a long-standing visibility issue, enabling clearer tracking and analysis of auto-enhanced creative assets. While this is a routine update, the added transparency for Performance Max campaigns represents a meaningful step forward for developers building sophisticated advertising tools.
(Source: Search Engine Land)
